BlueYonder: Mission to Mars
We’ve created a lot of campaign concepts for BlueYonder, but the first is still my favorite—and not just because it won us an Austin Addy award. This was a truly integrated campaign with physical and digital assets, outstanding (and adorable) design, as well as a compelling story and strategy.
This campaign tells a story about an astronaut, a dog, and their love of MARS.
The dry-erase doodle I did on my desk that sparked the idea.
Part one of the story
It’s got sci-fi, an adorable dog, and PLENTY of strategically sound ways to position BlueYonder’s product. What more could you want?
There were three individuals at MARS whom Blue Yonder wanted to reach. We created three unique posters with different parts of Ali’s and Max’s story on the back (along with information about BlueYonder’s products).
The posters were just the beginning.
We also created other collateral to make the experience more immersive and cohesive—including this patch, spaceship “boarding passes,” a “flight plan,” and postcards.
