Appgate
Defining “People-Defined Security”
From ad campaigns to websites to trade-show collateral, we empowered Appgate to go all-in on a brand personality that really stands out among the competition.
A great tagline makes all the difference.
Whilst developing some very specific product campaign concept ideas, I played with the name of their products’ broad category: “Software-Defined Perimeter” (or “SDP,” for short). Their products make people’s lives easier and more secure, so flipped the acronym and gave Appgate a new tagline for the whole brand.
Humanizing the technical
One of the biggest challenges working on projects for a client like Appgate is their products’ highly technical nature. Our goal has always been to help Appgate stand out from the competitors with a message that is far more “human” than the rest.
