Senior Copywriter
Ooni
I maintain Ooni’s brand voice whilst also finding novel and more engaging ways to apply it. This role has two primary goals: education and elucidation. It’s my job to introduce folks to the “home pizza oven” category whilst also making a compelling case to consumers as to why opaque technical details should matter to them.
Koda Gen 2 Family Campaign Video
I helped Ooni’s Creative Director and Production Team with the overall concept and also wrote the captions.